Benefit Roller Lash

RollerLash by BenefitCosmetics

A mascara in cute packaging that grabs, separates, lifts, and curls for 12 hours. Is this new mascara worth the hype and how does it compare to other Benefit mascaras?

Monday March 16 2015

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If you follow my blog you know I really like Benefit Cosmetics, so it’s no surprise that I ordered their new mascara as soon as I received an email about it. I’ve been seeing it all over social media sites since before it hit stores, but is it worth all the hype?

Benefit Roller Lash

Roller Lash is a super-curling and lifting black mascara. Benefit also claims that it holds for 12 hours and is water resistant. I typically only use water proof mascara and didn’t have any trouble with this bleeding or flaking. It wasn’t exceptionally difficult to take off either.

Roller Lash

The tube is cute with a classic black & pink color scheme. I like the lid with its lattice-type design because it’s different than any other mascara tubes I’ve seen.

Roller Lash brush

It has a curved plastic brush which is called the Hook ‘n’ Roll™ brush. It’s supposed to grab, separate, lift and curl lashes.

Roller Lash mascara

In my attempt to always provide good reviews, I tried this mascara in multiple ways and managed to photograph 3 ways…

Roller Lash on bare eye

This is Roller Lash applied to my bare eye (no liner, eyeshadow, or any other lash product.) This is one careful wiggled coat because anytime I’ve tried to build up additional coats it looked too clumpy. Also, I did have to use an eye lash curler despite the ‘bye bye eyelash curler’ call-out on the box.

Roller Lash and Theyre Real

This is one layer of Roller Lash on my bare eye, then one layer of They’re Real as suggested by Benefit for “sexy drama beyond belief!” I certainly wouldn’t call this sexy drama. Although, I’ve found that a second coat of They’re Real turns out better than second coats of Roller Lash.

Roller Lashes

Finally, these were the best results I’ve had with Roller Lash. (Sorry it’s not a close-up. It was a puffy under eye day.) First, I applied Kat Von D Tattoo liner to my eye lids, followed by It Cosmetics Tightline Mascara Primer, then Roller Lash. I still had to use an eyelash curler because my lashes like to be difficult.

Overall Thoughts: Roller Lash isn’t terrible. In fact, I’ve seen some luscious roller lashes on Instagram, but it won’t be my go-to. I just feel like you really have to work with it, slowly, to get great results. Sometimes busy women don’t have time for that!

On a Benefit mascara scale I’d say better than Bad Gal, but not as good as They’re Real. In my opinion, Roller Lash just doesn’t compare to Too Faced Better Than Sex mascara which is around the same price and my favorite. If $24 is pricey for you, don’t splurge on this. Buy some Maybelline mascara at the drugstore.

If you still want to give Roller Lash a try, I suggest getting a $10 Deluxe Sample size from Ulta here before committing to the full-size.

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